Ozon Detergent Campaign

Design

2022 for CICI in collaboration with Forward Motion

 

Description:
Ozon is a line of household cleaning products produced by CICI in Suriname. I worked on the design for the campaign introducing their new packaging, creating visuals for both digital and print use, including social media posts, in-store posters, shelf dividers, and billboards.

 

Inspiration:
The campaign’s aesthetic followed the product’s renewed brand identity, fresh, simple, and clean. While I wasn’t involved in designing the packaging itself, its minimal look and fresh tones became the visual foundation for the supporting materials. My focus was on translating that clarity and brightness into a cohesive set of promotional designs that felt approachable and consistent across all formats.

 

Collaboration:
This campaign was developed at Forward Motion, where I collaborated with the team. Together, we brought the refreshed Ozon identity to life through a public and online launch, extending the clean, modern look of the product into every touchpoint of the campaign.